Its A Keeper: Promotional Mugs!



Posted: Thursday, June 11, 2009

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Which way to advertise your business is something to think hard about. There are ways that would take a lot of money. Advertisements in magazines or on T.V. are nice but costly. Another way is to get to the basics and have people spread the word.

Another method of advertising your business or event is using promotional products. You've probably glanced through catalogs full of frisbees, magnets, lanyards, and various other items, but choosing an item through which to promote your business or event is not easy.

One way to make the choice easier is to think about the usefulness of an item and its disposability. If an item is easily discarded or lost or has no practical use, it's likely not as effective a marketing tool as something more substantial with a specific purpose.

A coffee mug has usefulness. It will not get thrown away or lost in a the bottom of a purse. If not kept for personal coffee consumption, most likely it will be given to an appreciative hot tea drinker. In the breakroom people need personal dishes. What better way to have people see your logo than it being on someones special cup. When something lasts it works for marketing purposes.

Sure you could buy printed pencils and mini frisbee's for less than a coffee mug. But how long will those be kept? A coffee mug is worth the cost because of the long term use it will have. The longer an item is used the more people are likely to see it.

Coffee or instant soup in promotional mugs with your business log is continuous marketing. That and other business gifts can be checked out at Promotional Pro.

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